While DJ Tunez is preparing to light up the charts again with his upcoming track “One Condition” featuring Wizkid and FOLA, it’s the perfect time to shine a light on the creative masterminds behind Afrobeats’ global rise—the producers. These hitmakers are crafting the soundtracks that dominate not only our playlists, but also our fashion trends and festival stages. Let’s meet the producers redefining what it means to shape culture through sound.
🔥 Sarz: The Architect of Vibes
Sarz, born Osabuohien Osaretin, isn’t just making beats—he’s engineering a movement. From his work on Mad with Wurld to the timeless Come Closer by Wizkid featuring Drake, Sarz has redefined sonic expectations within Afrobeats. His Spotify catalog alone boasts over 500 million cumulative streams.
But Sarz’s impact isn’t limited to sound. His collaborations with Nigerian minimalist fashion houses like Orange Culture and Post-Imperial have blurred the lines between music and streetwear. Whether headlining a Boiler Room session or dropping a sample pack, Sarz brings futuristic percussion fused with Yoruba-rooted soul—truly an architect of vibes.
🎹 Pheelz: From Producer to Charting Star
Pheelz—the mind behind many of Olamide’s earlier bangers—stepped into his own spotlight with the global anthem Finesse featuring BNXN. That track alone surpassed 80 million Spotify streams and cracked the UK Singles Chart, signaling a smooth transition from behind-the-scenes to mainstage superstar.
These days, he’s not just behind a mixing console. Pheelz has performed on major stages like the BET Awards and Essence Festival, while also gracing the pages of GQ Africa in custom blazers and bold accessories. He embodies the producer-to-popstar pipeline, blending sonic mastery with visual charisma.
⚡ Rexxie: Street-Pop’s Sonic Revolutionary
When you think of Nigerian street-pop, you think of Rexxie. He’s the sound architect behind Soapy, Tesumole, and KPK (Ko Por Ke)—hits that electrified both the streets of Lagos and clubs in Brixton. These aren’t just songs; they’re social movements. “KPK” alone racked up over 50 million YouTube views, dominating local dance floors and TikTok reels alike.
Rexxie’s influence has even shaped fashion trends. Think durags, rubber slippers, oversize tees, and techwear-inspired cargo pants—all now iconic in youth circles from Lagos to Peckham. He’s a revolutionary with an MPC.
🎼 Tempoe: Melodic Master of Emotions
Tempoe might not always be in front of the camera, but his music certainly is. He’s the magician behind Love Nwantiti by CKay—a track that became a viral TikTok obsession and later amassed over 1.2 billion streams on Spotify, making it one of the most-streamed African songs in history.
Tempoe’s work with Omah Lay on Godly further cemented his status as a producer who knows how to evoke emotion through melody. His sparse, moody beats speak volumes, offering global listeners a taste of Afrobeats with cinematic precision.
🌍 More Than Music: Events, Fashion & Cultural Impact
These producers aren’t just sound engineers—they’re cultural ambassadors. Artists like DJ Tunez, Pheelz, and Sarz have headlined sold-out shows in New York, London, Paris, Accra, and Lagos, drawing crowds of 5,000–15,000 fans. At the same time, they’re walking red carpets at Paris Fashion Week, partnering with lifestyle brands like Daily Paper and Vans Africa, and dropping merch that blends streetwear with heritage.
Afrobeats is no longer just a sound—it’s a full-blown aesthetic. Slang, dance, jewelry, makeup, even color palettes—are being shaped by the cultural resonance these producers carry. Whether it’s Sarz repping Lagos or Pheelz performing at Coachella pre-events, they’re redefining the global image of African excellence.
They’re not just behind the boards anymore—they’re at the forefront of a global cultural wave. Afrobeats producers are the new style icons, the stage dominators, and the pulse of a generation.
